The company has been operating in Greece since 1926 and throughout this long period of time is has demonstrably proved its interest in Greek society welfare, contributing to the national economy of the country both by the means of continuous investments and employment opportunities created.
With 780 retail stations operating under the Shell trademark (data 2019), the company has a market share of more than 20% and is the leader in the Greek market.
Today the personnel headcount of the company amounts to 300 individuals.
The company’s main activities involve the distribution and marketing of a wide range of oil products, including gasoline, fuel oil, diesel and lubricants through its retail network. Its activities also cover industrial and commercial sectors, marine and chemicals.
Furthermore, Coral Α.Ε. has a stake of 100% in the companies ERMIS A.E.M.E.E and MYRTEA A.E. which manage retail sites, CORAL PRODUCTS AND TRADING which engages in the trading of petroleum products and CORAL INNOVATIONS A.E. which engages in commerce and the provision of services. In addition, Coral has a stake of 37.5% in R.A.P.I A.E. a company managing oil depots and 49% in SHELL & MOH AVIATION FUELS S.A. a joint venture for the marketing and supply of Aviation Fuels under the Shell trademark in Greece.
Coral has been operating in the Cyprus retail market since 2017 through its subsidiary Coral Energy Products Cyprus Limited which operates 32 retail stations, 29 of which are under the Shell brand. Similarly, Coral has been active in the Serbian market since 2018 through its subsidiary Coral SRB d.o. Beograd, which operates 8 Shell branded retail stations. Also, since January 2021 Coral has been active in the Croatian market after the acquisition of the 75% of Apios d.o.o. which has a network of 26 retail stations. Gradually the network of the company, that was renamed to Coral CROATIA d.o.o., will operate under the Shell brand. Furthermore, in April 2021 Coral Fuels DOOEL Skopje, a subsidiary of Coral S.A., began the operation of its first two retail stations in North Macedonia under the Shell brand.
The vision of Coral is to be the customer’s first choice, a company with human face, distinguished for its respect to the environment.
Its strategy is to upgrade its services on a continuous basis, in order to meet the ever-changing needs of the market and its customers, and to differentiate from its competitors at all levels. The company’s daily operations and those of its partners are all governed by the company’s General Business Principles and code of ethics, which involve the application of the principles of sustainable growth, development of a proper framework for health, safety and the environment, compliance with legislation, and implementation of an ongoing program of corporate social responsibility, responding sensitively to the contemporary problems of the society.